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Alternatives to traditional medical treatment

If you have been undergoing traditional medical treatment for an ailment and it has not alleviated the symptoms, you may want to consider an alternative form of treatment. It is wise to do so after consultation with your medical practitioner, many doctors are now seeing the benefits that can be obtained by using a more natural and wholistic approach to disease and illness. If your doctor dismisses all forms of alternative therapy as “quackery” then it may be time to find a new doctor.

Alternative therapy practices have gained much more respect over the past few years and many people have had almost miraculous cures. There are a great many choices now available within the alternative medical world with almost as many treatments as there are practitioners. It is important when choosing a medical treatment plan that you research the alternatives as thoroughly as you can. There are many different treatment options, including those from traditional medicine, that you will need to choose from to suit your body.

One of the most common and widely accepted alternatives is chiropractic for back pain, spinal and general wellbeing. Acupuncture and acupressure have also become very popular and are now accepted by many as effective ways of treating illness and pain. Herbal remedies and Chinese herbal medicines are now being taken in place of many medications as are homeopathic remedies.

Detox diet’s are a great way to improve general wellbeing for those who do not want to use, or wish to reduce, the medicines and other prescribed items which often contain harmful chemicals and can have nasty side effects.

Some alternative therapies focus on touch. These include massage, Rolfing, Reiki, and therapeutic touch. Other alternative therapy treatments involve your other senses such as aromatherapy (sense of smell); color therapy and light therapy (sense of sight) and music and sound therapy will involve your sense of hearing.

Prayer or meditation can also be of great benefit. As can the use of yoga, hypnosis, magnetic therapy, polarity therapy, apitherapy, and biofeedback. There are many other alternatives available as well and your doctor should have some knowledge of them. Not all therapies will be suitable or will work for you, everyone is different.

Finding a good alternative therapy practitioner can be tricky you must find a professional to do the treatment. You need to watch out for those who are not certified or qualified to provide the service. In most cases, practicing without certification is against the law. You need to do your research and then shop around for the best prices. Ask your doctor to recommend an alternative treatment and reputable practitioner.

Remember word of mouth is usually the best way to find a good therapy provider. Talk to your family, friends and colleagues about local providers. The internet is a good source for information and reviews on different alternative therapies available. Some Government agencies may be able to give you information on whether a particular therapy practice has had any complaints made against it. Good health care is vitally important and you need to make the most informed decisions you can.

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Ever Considered a Job in Search Engine Marketing?

A job in the search industry can be unbelievably lucrative.

Staff trained in the latest SEO and PPC techniques are in high demand all over the world. Some command salaries up to $200K and work in their pajamas!

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Mind Shift Binaural Audios

Announcing The Launch Of My Mind Shift Binaural Audios

Have you ever heard of binaural audios before?

Me either... but it is scientifically proven that these special type of audios can be used to influence your brain into specific 'states'. For example they can be used to...

1) Increase Motivation
2) Increase Energy
3) Increase Focus
4) Increase Creativity
5) Increase Learning
6) Increase Happiness
7) Increase Relaxation
8) Decrease Stress
9) Stop Panic Attacks

And so much more.

Without getting into the technical details of how these audios work, let me give you a brief description of how these audios work. Your brain functions on primary frequencies based on the speed of your brain waves. Specific states have specific frequencies... for example if your brain is functioning at a specific frequency of between 13 - 40 Hz this is called 'Beta' waves and it is when your brain is active, busy or anxious thinking and active concentration, arousal, cognition.

But if you are sleeping your brain has a frequency of between 4 - 7 Hz or 'Theta' waves and this is when you are dreaming are in deep meditation or have, REM sleep.

So if you are feeling tired... then you have a particular low brain wave frequency at that time. The power of binaural audios is that it can lift those brain wave frequencies and within 5 minutes make you more alert and active, all by just listening to an audio with a set of stereo headphones.

Now normally these audios cost $29.95 a piece or more but Paul Kleinmeulman has just launched MyMindShift.com and he supplies 12 different audios to help you with specific problems all for the cost of one of these audios.

Lack motivation, simply pop in the maximum motivation audio and within 5 minutes your brain waves will be 'switched on' for more focus and more energy to increase your motivation.

Check it out at...
http://tinyurl.com/5mjkex

It is highly recommended.

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SEM Industry Training: What are the Options?

By Kalena Jordan

The State of SEM Training

Search Engine Marketing is the hottest new career to sweep the employment sector. There are literally more jobs available than there are marketers to fill them, hence the high salaries. Traditionally, SEO/SEM has had a long, steep learning curve, so there is currently a large supply/demand gap.

The growth of the industry has underscored the need for faster, more flexible training options. The demand for trained SEO/SEM staff has accelerated the launch of online training programs in the past three years. The spread of misinformation and the growth of dodgy SEO practices have also highlighted a need for best-practice industry certification.


Advantages of a Career in SEM

Here are the major advantages of having a career in search engine marketing:

1. The search industry is hot, hot, HOT!
2. SEO considered one of four jobs on the cutting edge
3. The pay is (usually) fantastic
4. You can learn it all online
5. You can be your own boss
6. Search marketing has the WOW factor
7. The demand is strong and growing
8. The industry is hip and groovy
9. The skills are portable and global
10. Job satisfaction is high


SEM Training Options

If you decide to start that career in search engine marketing, you have numerous training options open to you:

- Do It Yourself (DIY)
- E-books and online manuals
- Books and offline manuals
- Conferences and seminars
- In-person training
- Online courses

Let’s go through these training options one by one.


Do It Yourself (DIY)

You could try to learn search engine marketing on your own, by conducting your own research, reading widely in webmaster forums and honing your skills on your own sites via trial and error.

The advantages of learning SEM on your own are:

- You can set your own timeframe
- It’s generally inexpensive
- You have the satisfaction of acquiring skills on your own

The disadvantages of learning SEM on your own are:

- There is a very long lead time
- You will be faced with conflicting and unreliable information sources
- There is only a limited ability to network with peers
- Research is time-consuming
- You won’t know what works and what doesn’t until you trial it
- You’ll have no record or proof of skills acquired


E-books and Online Manuals

There are plenty of e-books and manuals about search engine marketing available online.

The advantages of learning SEM via e-books and manuals are:

- They are generally inexpensive
- They are readily available

The disadvantages of learning SEM via e-books and manuals are:

- They are generally considered lower quality than training
- There is no interaction with your peers
- You’ll have no record or proof of skills acquired

Examples of SEM e-books and manuals include:

The SEO Book by Aaron Wall

The Nitty Gritty of Writing for the Search Engines by Jill Whalen

SEM: The Essential Best Practice Guide by Mike Grehan


Books and Offline Manuals

As with online versions, there are just as many physical books, CDs and offline training manuals available to persons wanting to learn search engine marketing.

The advantages of learning SEM via books and offline manuals are:

- They are usually inexpensive
- They are readily available

The advantages of learning SEM via books and offline manuals are:

- The information dates quickly
- There is no interaction with your peers
- You’ll have no proof of skills acquired

Examples of SEM books and offline manuals include:

Search Engine Visibility by Shari Thurow

SitePoint’s SEM Kit by Dan Thies

Building Your Business with Google For Dummies by Brad Hill


Conferences and Seminars

As search engine marketing has grown as an industry, so too have the number of conferences and events dedicated to it.

The advantages of learning SEM via conferences and seminars are:

- They offer cutting edge information
- They often provide access to search engine staff
- They give you the ability to network with peers

The disadvantages of learning SEM via conferences and seminars are:

- You must travel to the venue
- They generally provide no training material
- They can be more expensive than other options
- You’ll have no record or proof of skills acquired

Examples of SEM conferences and seminars include:

Search Engine Watch’s Search Engine Strategies

Webmaster World’s PubCon

Search Engine Land’s Search Marketing Expo

Australia’s Search Summit


In-person Training

Just as the number of conferences relating to search engine marketing has grown, so too has the demand for in-house training in SEO and SEM subjects.

The advantages of learning SEM via in-person training are:

- It generally includes step-by-step instructions
- Training material is usually provided
- Verification of subjects studied is provided
- You have the ability to network with your peers
- Some form of certification is generally given
- University credits are sometimes available
- Certification may be recognized by potential employers

The disadvantages of learning SEM via in-person training are:

- You must travel to the venue
- The information can date quickly
- It can be more expensive than other options

Examples of SEM in-person training include:

Bruce Clay’s SEOToolSet

Jill Whalen’s SEM Seminars

Search Engine Bootcamp

Elite Retreat


Online Training Courses

It’s not always viable or affordable for webmasters to attend conferences or training sessions at a venue other than their home or workplace. For these reasons, the demand for online training in search engine marketing subjects has skyrocketed.

The advantages of learning SEM via online training courses are:

- Courses are available 24/7 from any location worldwide
- Training materials are provided
- They are usually cheaper than venue-based options
- They generally include step-by-step instructions
- Courses are self-paced and interactive
- Certification is provided
- A knowledge benchmark is required to qualify for certification
- Verification of subjects studied is provided
- The lesson materials are updated regularly
- University credits are sometimes available
- Certification is usually recognized by potential employers
- Training institutions can assist graduates with employment

The disadvantages of learning SEM via online training courses are:

- They can be more expensive than other options
- There is only a limited ability to network with peers

Providers of online training courses in search engine marketing include:

Search Engine College - http://www.searchenginecollege.com/affiliates/jrox.php?id=171_1_aaid_2


Benefits of Industry Certification

When it comes to industry certification, there are various schools of thought in the SEM industry. Some suggest certification is simply not necessary, others state that SEO/SEM has no official industry standards, so any certification is meaningless, still others insist that certification is becoming increasingly important to potential employers and persons seeking careers in SEO and SEM.

If you’re skeptical about the value of industry certification, ask yourself these questions: Will you be looking to hire search marketing staff over the next 12 months? Would you prefer to hire search marketing staff that hold industry certification? Will you be seeking a job in the search industry over the next 12 months? Do you think holding industry certification would give you an edge over applicants applying for the same jobs?

Here are some advantages to having industry certification in search engine marketing:

For Staff:

- Proof of subjects studied and skills acquired
- Ability to promote certification on web site / CV
- An edge over other applicants when applying for SEO/SEM jobs.

For Employers:

- Ability to hire based on a proven skill set (e.g. ability to set up a Yahoo! SEM campaign quickly).
- Ability to impress clients with certified status of staff.
- Reassurance that search engine-approved methods are used.
- Less on-the-job training is required.


To Sum Up

Everyone has a different learning style, so don’t assume one method will work for you. Don’t rely on a single source of training for your search engine marketing needs. Attend conferences, purchase books, take a course, network in forums and DIY when you can to acquire a broader knowledge base.

Finally, remember that training should always be supported by hands-on SEO/SEM experience so get those hands dirty!


About the Author:

Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running her own SEO business, Kalena manages Search Engine College - http://www.searchenginecollege.com/affiliates/jrox.php?id=171_1_aaid_2
- an online training institution offering instructor-led short courses
and downloadable self-study courses in Search Engine Optimization and
other Search Engine Marketing subjects.

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Free Software for Business or Home - Legally

One of the largest overheads that small and home based business encounter is the often high cost of computer software. The majority of business ventures start with modest or very little capital, many are home based initially and every spare dollar is vital to success.

Whether you already have your own business or just seriously considering it, appropriate business and protection software for your computer is vital. Chances are you will need at least a word processing program, a spreadsheet program, an accounting package, perhaps a database and presentation program. If you are looking at setting up a website you will also need a program to edit HTML and web pages. Don’t forget the most important of all computer security - even if you only use your computer to receive email and for research on the internet – anti-virus, anti-spyware, anti-malware and firewall programs.

All of this software is readily available commercially however it will cost you many hundreds, possibly several thousand dollars. If you are like me, working full time just to make ends meet, you may not be able to justify the expenditure when every spare dollar goes into promoting your fledgling business. After all this business is meant to get you out of the red not put you deeper in it! Well, there is a solution – open sourced software and freeware software both legal. Many software companies have a free but limited home or one user version of their product. When you can afford it or when the program becomes indispensable to your operations upgrade to the full version.

- Word processing, spreadsheets, database, presentation manager, drawing program, open source alternative and compatible with MS Office formats.
http://www.openoffice.org/

- Turbocash accounting, open source accounting package, available in 17 languages, suits most tax systems. Turbocash would require some accounting knowledge to use.
http://www.turbocash.net/

- NVU web page and HTML editor, open source similar to MS Frontpage easy to use.
http://nvudev.com/index.php

- Picasa, very useful image organiser and editor from Google
http://picasa.google.com/

- Thunderbird email, Firefox browser, open source a great alternative to Outlook and Internet Explorer, enhanced security and tabbed browsing means fewer windows open at one time.
http://www.mozilla.com/

Over the past few years I have found the following free software to be invaluable in protecting my computer system from the “net-nasties” out there. If you want to keep your system clean use them all. Hat’s off to the providers, they deserve our support. On some sites you may have to search for the free version.

- AVG, Anti-virus, automatic updates, email protection, an excellent product.
http://www.grisoft.com/

- Spybot, Anti-spyware.
http://www.spybot.info/

- Ad-Aware, anti-malware and spyware.
http://www.lavasoft.de/

- Zone Alarm, firewall, a must have.
http://www.zonelabs.com/

Other great sources for free business and home software are the CD’s and DVD’s given away with most computer magazines. Usually there are two or more fully functioning software programs on each disc, sure it may be last year’s version but do you really need all the bells and whistles when you first start using it? Often, programs sound great in reviews etc. but after you install them on to your system and start using them you find they can not do what you wanted. If you paid top dollar for what amounts to trial software, you would not be happy.

I have lost track of the programs I have installed, found to be inadequate and later thrown out. These days I search for free alternatives and upgrade if I find it suits my needs. Don’t buy it – try it.

Life Changing Audio's

Announcing The Launch Of My Mind Shift Binaural Audios

Have you ever heard of binaural audios before?

Me either... but it is scientifically proven that these special type of audios can be used to influence your brain into specific 'states'. For example they can be used to...

1) Increase Motivation
2) Increase Energy
3) Increase Focus
4) Increase Creativity
5) Increase Learning
6) Increase Happiness
7) Increase Relaxation
8) Decrease Stress
9) Stop Panic Attacks

And so much more.

Without getting into the technical details of how these audios work, let me give you a brief description of how these audios work. Your brain functions on primary frequencies based on the speed of your brain waves. Specific states have specific frequencies... for example if your brain is functioning at a specific frequency of between 13 - 40 Hz this is called 'Beta' waves and it is when your brain is active, busy or anxious thinking and active concentration, arousal, cognition.

But if you are sleeping your brain has a frequency of between 4 - 7 Hz or 'Theta' waves and this is when you are dreaming are in deep meditation or have, REM sleep.

So if you are feeling tired... then you have a particular low brain wave frequency at that time. The power of binaural audios is that it can lift those brain wave frequencies and within 5 minutes make you more alert and active, all by just listening to an audio with a set of stereo headphones.

Now normally these audios cost $29.95 a piece or more but Paul Kleinmeulman has just launched MyMindShift.com and he supplies 12 different audios to help you with specific problems all for the cost of one of these audios.

Lack motivation, simply pop in the maximum motivation audio and within 5 minutes your brain waves will be 'switched on' for more focus and more energy to increase your motivation.

Check it out at...
http://tinyurl.com/5mjkex

It is highly recommended.

Sincerely,

dkbook